Dear Members,
The West End has shown incredible resilience. Despite economic headwinds, the West End remains one of the world’s most iconic commercial and cultural destinations.
But the world is changing—fast.
Consumer behaviours are shifting, working patterns continue to evolve, and the cost of doing business is rising. That is why this renewal matters. With your support, we will unlock over £60 million of investment to protect vital services, scale our impact, and open up new opportunities for business, culture, and community to flourish.
Twenty years ago, our area covered three streets and a global retail offer. Today, it is a thriving hub across 125 streets of retail, hospitality, leisure, and an increasingly important office community and we have continued to evolve alongside it—supporting businesses through change and championing a bold collective vision.
Over the past five years, we’ve delivered real value for our members – from round-the-clock security and well managed streets, to standout campaigns that boost footfall, a stronger digital presence to showcase the district, cutting-edge data and effective advocacy on the issues that matter most.
As part of this next chapter, alongside our work with our retail, hospitality and leisure businesses, we will embrace for the first time the West End’s office community— aligning existing services with their needs and ensuring office workers feel part of the district through exclusive offers, wellbeing initiatives and training opportunities that connect them to the wider West End experience.
Our strategy is built around four priorities—Operations, Experience, Innovation, and Advocacy—ensuring we meet the demands of today while preparing for tomorrow.
• Operations: Our teams keep the West End safe, clean, and welcoming. This renewed term will see enhanced security, expanded CCTV coverage, high-visibility patrols, and responsive on-street teams to support our members and visitors day and night.
• Experience: To compete on the global stage, we must offer something exceptional. Through bold marketing, impactful events, and vibrant placemaking, we will boost footfall and dwell time. But more than just attracting visitors—we want everyone who spends time here, whether working, living, or exploring, to feel part of a thriving and connected community.
• Innovation: Our Advanced Insights Programme equips members with rich data—from sales and footfall, to flight trends and hotel occupancy—this supports better business decisions and influences policy. We will also continue to support members meet ESG goals and futureproof the district for long-term sustainable success.
• Advocacy: We advocate for the conditions our members need to thrive. From reforming business rates and restoring tax-free shopping to tackling retail crime and anti-social behaviour, we speak with a strong, united voice. We have long led the call for Oxford Street’s revitalisation, knowing its success drives the wider West End and London. So we are also proud to be a strategic partner in the transformation of Oxford Street, supporting the creation of a new Mayoral Development Corporation and championing the investment, leadership, and vision needed to deliver it.
Whilst renowned for being an iconic shopping and leisure destination, the West End is so much more than that. It is a dynamic ecosystem of businesses, workers, residents, and visitors—and we’re here to champion, connect, and strengthen every part of it.
This renewal is about advancing what we’ve built and unlocking what’s next. Without this collective investment, the services that underpin our district including — security, street cleaning, marketing, advocacy, data and our shared collective business voice— would disappear, leaving West End businesses exposed and working alone.
Thank you to our Board, our members, and our team for helping shape this ambitious vision.
The future is West End—and together, we can secure it.
Dee Corsi
Chief Executive, New West End Company
