The Team

At the heart of the New West End Company is our people—the driving force behind everything we achieve. From our security and street cleaning teams on the ground ensuring a safe and welcoming environment, to our marketing experts attracting high-value visitors, our insights team providing data-driven strategies, and our advocacy team championing the West End on a national and global stage – it’s the dedication, passion, and expertise of our team that powers our success.

Our people don’t just work for the West End—they work with the West End.