How we do it


Operations

We create a clean, safe, and resilient environment that supports businesses, visitors, workers and residents alike.

Keeping the West End Safe & Resilient


Our Aim: To create a clean, safe and resilient environment that supports businesses, visitors, and residents alike.


We will

• Expand 24/7 street security patrols and rapid response cleaning teams, ensuring high standards, fair pay, and a well-supported workforce dedicated to keeping the West End clean and safe.

• Roll out a 24/7 monitored CCTV network to improve surveillance, enhance incident response, and support crime prevention efforts.

• Explore a dedicated district app to enable issue reporting, direct contact with security, and real-time operational updates.

• Strengthen collaboration with the Metropolitan Police Service, Home Office, GLA, and Westminster City Council to tackle anti-social behaviour, deter crime, and improve public safety.

• Lobby for the existence of a dedicated West End Crime Team of police officers, focused exclusively on investigating crimes in the West End.

• Fund joint operations with the Metropolitan Police Service to support our members to trade in a safe and competitive business environment.

• Deploy and maintain acid attack, bleed kits and defibrillators across the district, ensuring they are mapped and accessible to emergency services in partnership with the Metropolitan Police Service (MPS).

• Enhance intelligence gathering on Organised Crime Groups involved in retail crime and anti-social behaviour, strengthen our prolific offender’s database to track repeat offenders and support MPS with comprehensive evidence packs.

• Use targeted intelligence-sharing and hotspot policing to deter crime, leveraging real-time data to disrupt criminal activity before it escalates.

• Expand our Intelligence Hub with a dedicated analyst and 24-hour coverage, providing in-depth crime trend analysis, intelligence reports, and evidence-sharing to support businesses and police.

 

• Upgrade real-time communication tools with a new district-wide radio system, improving coordination between businesses, security teams, and law enforcement to enhance response times and prevent incidents.

• Continue to collaborate with Metropolitan Police Service Public Order teams to minimise the impact of protests and ensure the district remains safe and accessible.

• Build on our formal Business Crime Reduction Partnership to improve information-sharing and drive joint enforcement action.

• Strengthen major incident preparedness plans across the district, working with police and emergency services to ensure resilience.

• Conduct quarterly deep cleans of major gateways and expand nightly cleaning programmes to maintain high standards across the district.

• Leverage innovative technology to enhance cleaning efficiency and sustainability.

• Review and optimise cleansing schedules to better support office workers and business operations.

• Launch seasonal waste reduction and recycling campaigns in partnership with members to promote sustainable practices.

• Explore Freight, Servicing, and Delivery consolidation programmes to reduce vehicle emissions and improve air quality.

• Advance zero-emission transport initiatives and drive improvements in air quality, reducing congestion and creating a cleaner, greener West End.

For businesses like ours, it’s not just about footfall – it’s about safety, cleanliness, and reliable support. New West End Company delivers where it counts, helping us trade securely, respond to incidents quickly, and contribute to a district we’re proud to be part of.

Claude Abi-Gerges, Managing Director of Capital Arches Group


Key contacts

Dee Corsi

Chief Executive

[email protected]

020 7462 0680

Lucy Mitchell

Chief Operating Officer

[email protected]

020 7462 0680


Our pillars

We are focused on four strategic pillars: Operations, Experience, Innovation, and Advocacy. These pillars guide everything we do, ensuring the West End remains safe, vibrant, competitive, and future-ready.

Experience 

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Activating the district with world-class events, seasonal campaigns, and destination marketing that attract high-value visitors, engaging the workforce through the West End Clubhouse. By fostering connections…

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Innovation

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Providing cutting-edge insights, data analytics, and digital tools that empower businesses to make informed decisions and stay ahead global trends. Our focus on sustainability leadership and digital transformation…

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Advocacy

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Championing the West End’s voice on policy issues, from tax-free shopping, business rates reform and crime and safety, to sustainable development and public realm transformation…

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Operations

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Delivering enhanced safety, security and street management to create a clean, welcoming and resilient environment. Through strategic partnerships and community engagement…

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