How we do it


Innovation

We harness cutting-edge data, technology and thought leadership to inform and empower our members and position the West End as a leader in global competitiveness and sustainability.

Empowering Businesses with Data and Insight


Our Aim: To harness cutting-edge data, technology and thought leadership to inform and empower our members and position the West End as a leader in global competitiveness and sustainability.


We will

• Ensure that New West End Company continues to lead as the definitive source of data, insights, and analytics, providing a comprehensive view of the district’s past, present, and future performance to drive informed decision-making and investment.

• Publish weekly and monthly visitor bulletins and performance reports to keep members informed on visitor behaviour, property trends, and district performance.

• Provide strategic insights on visitor demographics, detailing who they are, why they visit, and how they interact with the West End—helping businesses tailor their offerings and maximise visitor value.

• Deliver property insights for investors, developers, and agents, offering data on market trends to help position assets for long-term sustainable performance.

• Expand member dashboards to offer real-time access to key metrics and trends, ensuring stakeholders have the latest insights to inform decision-making.

• Broaden data provision to include tailored insights for office owners and occupiers, helping inform workplace planning and investment decisions with a clearer understanding of performance and trends.

• Support members in adapting to a modern, competitive market, with real-time insights and tailored analytics tools.

• Offer customised analytics and bespoke reporting, providing businesses with data-driven strategies to adapt to market changes.

• Invest in best-in-class technology and additional data sources to ensure we remain at the forefront of understanding visitor behaviour, preferences, and emerging trends.

• Deliver thought leadership through ad-hoc reports and global benchmarking, helping businesses stay ahead of international best practices.

• Deliver actionable insights on waste reduction, energy efficiency, and environmental performance to help businesses meet their ESG goals.

• Provide training, workshops, and best-practice sharing to equip businesses with the tools to adopt sustainable operations.

• Work in partnership with members and stakeholders to accelerate progress towards shared Net Zero targets and position the West End as one of the most sustainable districts in the world.

The West End is one of London’s most visited and loved destinations. New West End's investment in insights, marketing, operations and placemaking helps keep it front of mind for visitors from across the UK and around the world.

Laura Citron, CEO of London & Partners


Key contacts

Dee Corsi

Chief Executive

[email protected]

020 7462 0680

Lucy Mitchell

Chief Operating Officer

[email protected]

020 7462 0680


Our pillars

Our four strategic pillars guide everything we do, ensuring the West End remains safe, vibrant, competitive and future-ready.

Operations

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Delivering enhanced safety, security and street management to create a clean, welcoming and resilient environment. Through strategic partnerships and community engagement…

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Experience

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Activating the district with world-class events, seasonal campaigns, and destination marketing that attract high-value visitors, engaging the workforce through the West End Clubhouse. By fostering connections…

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Advocacy

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Championing the West End’s voice on policy issues, from tax-free shopping, business rates reform and crime and safety, to sustainable development and public realm transformation…

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Innovation

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Providing cutting-edge insights, data analytics, and digital tools that empower businesses to make informed decisions and stay ahead global trends. Our focus on sustainability leadership and digital transformation…

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