We harness cutting-edge data, technology and thought leadership to inform and empower our members and position the West End as a leader in global competitiveness and sustainability.
Our Aim: To harness cutting-edge data, technology and thought leadership to inform and empower our members and position the West End as a leader in global competitiveness and sustainability.
The West End is one of London’s most visited and loved destinations. New West End's investment in insights, marketing, operations and placemaking helps keep it front of mind for visitors from across the UK and around the world.
Laura Citron, CEO of London & Partners
Our four strategic pillars guide everything we do, ensuring the West End remains safe, vibrant, competitive and future-ready.
Delivering enhanced safety, security and street management to create a clean, welcoming and resilient environment. Through strategic partnerships and community engagement…
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Activating the district with world-class events, seasonal campaigns, and destination marketing that attract high-value visitors, engaging the workforce through the West End Clubhouse. By fostering connections…
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