• Develop targeted multi-channel campaigns to attract domestic and international audiences, with a particular focus on high-value visitors who contribute significantly to the West End’s economy.
• Launch story-driven content and influencer collaborations to deepen engagement, showcase the West End’s unique offering, and encourage repeat visits.
• Create shared experiences that bring together retailers, hoteliers, F&B businesses, and offices, making the West End more than just a place to visit, but a place to spend time and engage across sectors.
• Develop tailored engagement programmes to connect West End workers and office occupiers with local businesses and amenities, fostering stronger relationships, supporting economic growth, and enhancing the overall district experience.
• Promote green mobility options through wayfinding and digital guides that encourage walking, cycling, and sustainable transport throughout the district.
• Launch initiatives promoting physical and mental wellbeing for West End workers, visitors, and residents, ensuring a healthier, more engaged community
• Establish a Community Investment Fund to support local charities, social enterprises, and grassroots initiatives, ensuring businesses contribute directly to community impact.
• Promote meaningful volunteering opportunities for members to connect with local communities, support social impact projects, and drive positive change.
