How we do it


Advocacy

We champion policies, partnerships and campaigns that ensure the West End remains a global leader.

Championing Growth and Opportunity


Our Aim: To champion policies, partnerships and campaigns that ensure the West End remains a global leader.


We will

• Collaborate with the Mayor of London, Westminster City Council, industry leaders and the wider West End to deliver transformative projects like the Oxford Street Mayoral Development Corporation and Regents Street Park to Park, ensuring long-term investment and regeneration.

• Build partnerships that attract inward investment and enhance the West End’s global competitiveness, securing funding for infrastructure, sustainability, and innovation.

• Strengthen engagement with national and international business communities to position the West End as the best place to work, invest, and do business.

• Campaign for tax-free shopping, business rates reform, Sunday trading reform and planning policies that create a fairer, more dynamic business environment and drive sustained economic growth.

• Highlight the West End’s unique strengths at international trade shows and campaigns reinforcing its role as a top-tier destination for investment, tourism, and retail.

• Engage with government, policymakers, and industry groups to secure legislative and policy changes that support business success and long-term prosperity.

• Work with key stakeholders, including the Metropolitan Police Service, Mayor’s Office for Policing and Crime, Westminster City Council, and Government, to secure dedicated policing resources, advocate for a ringfenced Town Centre policing team, and push for a review of national policing grants to ensure funding reflects the unique demands of policing a global district like the West End.

• Enhance public safety by showcasing the impact of operational teams, crime reduction initiatives, and intelligence-led policing, ensuring businesses and visitors feel secure.

• Promote the success of these efforts, ensuring businesses and visitors see the tangible impact of our work in keeping the West End safe.

• Lead High Streets UK national initiatives to address shared challenges facing flagship High Streets, advocating for policy solutions to drive growth.

• Champion innovation in urban placemaking, digital transformation, and sustainability, ensuring the West End remains at the forefront of the future of retail, leisure, and work.

• Engage with stakeholders across the UK’s leading destinations to share best practices and drive collaboration on key policy issues, ensuring the West End remains a blueprint for success.

 

New West End Company helps convene the right people, shape shared priorities and ensure the West End continues to lead with ambition, quality and care. Its deep understanding of the district means they can support individual streets like Regent Street, but also the district as a whole. We succeed when we work together.

Charles Owen, Head of Asset Management at The Crown Estate


Key contacts

Dee Corsi

Chief Executive

[email protected]

020 7462 0680

Lucy Mitchell

Chief Operating Officer

[email protected]

020 7462 0680


Our pillars

Our four strategic pillars guide everything we do, ensuring the West End remains safe, vibrant, competitive and future-ready.

Operations

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Delivering enhanced safety, security and street management to create a clean, welcoming and resilient environment. Through strategic partnerships and community engagement…

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Experience

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Activating the district with world-class events, seasonal campaigns, and destination marketing that attract high-value visitors, engaging the workforce through the West End Clubhouse. By fostering connections…

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Innovation

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Providing cutting-edge insights, data analytics, and digital tools that empower businesses to make informed decisions and stay ahead global trends. Our focus on sustainability leadership and digital transformation…

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Advocacy

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Championing the West End’s voice on policy issues, from tax-free shopping, business rates reform and crime and safety, to sustainable development and public realm transformation…

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