The Future is West End

Who we are What we deliver Our district

What is a BID?

A Business Improvement District (BID) is an organisation defined by a geographical area where local businesses have voted to collaborate and invest in initiatives which enhance their operating environment.

Over 300 BIDs currently operate across the UK. They have a maximum term of five years before returning to their electorate to ask to be renewed.

Who we are

New West End Company is one of the UK’s oldest, largest and most established Business Improvement Districts (BIDs).

Our services have evolved over the years to meet the diverse needs of our membership – spanning industry-leading security and street cleaning; direct advocacy and representation; environmental and performance insights; and world-class destination marketing.

To deliver these services, we work in close partnership with local stakeholders – from the Greater London Authority to Westminster City Council and the Metropolitan Police Service – always ensuring that our members’ voice and vision for the West End are heard.

Read more

Leading Today, Advancing the West End of Tomorrow

122m

122 million annual visitors to the district on average, growing by 9% each year since 2021.

£30m+

Delivered in public realm improvements, creating cleaner, greener, and more accessible streets.

£9.3b

District annual turnover has grown from £3.9 billion post-Covid to £9.3 billion in 2024, thanks to targeted support and coordinated recovery efforts.

1.35%

Oxford Street vacancy rates are now just 1.35% – the lowest since 2019 and a significant recovery from their peak of 14% in 2021.

36%

Secured business rates reduction on Oxford Street, 26% on Regent Street, and 6% on Bond Street – helping maintain global competitiveness.

£5b

Generated £5 billion in media coverage for Christmas campaigns, reinforcing the West End’s status as the UK’s iconic festive destination.

£1b+

Supported over £1 billion in private investment to deliver a new generation of sustainable, ESG-compliant commercial spaces.

£1m+

Over £1 million raised in non-levy funding, reinvested directly into safety, marketing, and public realm improvements across the district.

What we deliver

As the West End adapts to new consumer behaviours, working patterns and economic conditions, we are committed to delivering both day-to-day impact and long-term progress. With our members’ support, we will ensure the district remains a thriving, competitive, and future-ready hub for retail, offices, and leisure.

By focusing on four key pillars – Operations, Experience, Innovation, and Advocacy – we will enhance safety, drive growth, strengthen partnerships, and champion forward-thinking solutions, investing £60 million to elevate the West End as a world-class destination over the next five years.

Sustainability underpins every aspect of our plans. By integrating ESG principles across all our pillars, we will future proof the West End as a thriving, resilient, and sustainable district for generations to come.

Together with our members, partners, and stakeholders, we will shape a district that thrives today and advances the West End of tomorrow.

Business plan

Districts

The 125 Streets in our BID area, acknowledged in the London & Westminster City Plan as the West End’s International Centre, are anchored by Bond Street, Oxford Street and Regent Street and include the surrounding areas of East Mayfair, North Mayfair and North Oxford Street.

View member list
View all streets

Our pillars

We are focused on four strategic pillars: Operations, Experience, Innovation, and Advocacy. These pillars guide everything we do, ensuring the West End remains safe, vibrant, competitive and future-ready.

Operations

Read more

Delivering enhanced safety, security and street management to create a clean, welcoming and resilient environment. Through strategic partnerships and community engagement…

click to read more

Experience 

Read more

Activating the district with world-class events, seasonal campaigns, and destination marketing that attract high-value visitors, engaging the workforce through the West End Clubhouse. By fostering connections…

click to read more

Innovation

Read more

Providing cutting-edge insights, data analytics, and digital tools that empower businesses to make informed decisions and stay ahead global trends. Our focus on sustainability leadership and digital transformation…

click to read more

Advocacy

Read more

Championing the West End’s voice on policy issues, from tax-free shopping, business rates reform and crime and safety, to sustainable development and public realm transformation…

click to read more

Related

How we do it – Operations

Our teams keep the West End safe, clean, and welcoming, supporting our members and visitors day and night.
Find out more

What we do

We deliver real value for our members – from round-the-clock security and well managed streets to standout campaigns that boost footfall.
Find out more

Business Plan

Growing a dynamic and inclusive future West End – advancing its place as one of the most welcoming, iconic destinations in the world.
Find out more