Generated £5 billion in media coverage for Christmas campaigns, reinforcing the West End’s status as the UK’s iconic festive destination.

Our people are committed to shaping the future of this iconic district, ensuring it remains a vibrant, inclusive, and world-leading destination for all who visit, work, and live here.

District annual turnover has grown from £3.9bn post-Covid to £9.3bn in 2024, thanks to targeted support and coordinated recovery efforts.